Benjamin Voyer

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    Design brands adjust their retail strategy to consumers’ personalities

Design brands adjust their retail strategy to consumers’ personalities

The luxury market is one of the most rapidly expanding industries around the world. Despite the financial crisis in 2008, the market for personal luxury goods has grown three times in size over the last 20 years. The industry has undergone, over the last decade, two major changes that have reshuffled the luxury landscape.

First, there has been an evolution […]

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    Luxury brand forums set the scene for status competition between consumers

Luxury brand forums set the scene for status competition between consumers

Beauty, by Rachel Hinman, under a CC-BY-2.0 licence
We live in a world where we spend increasingly more time online. In fact, online activities are intertwined with many different aspects of our lives, from checking our Facebook profile in the morning over breakfast, to posting photos of our gym achievements on Instagram.

Fast Moving Consumer Goods (FMCG) companies have been seizing the […]