Maja Adena

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    A quality certificate increases trust and donations to a charity

A quality certificate increases trust and donations to a charity

When donating to charities, people expect their money to be spent wisely. However, since donors are not the recipients of final goods and services, they cannot easily assess their quality. Given that large scandals involving charities are covered in press again and again (for example, Kids Company in UK in 2015, or Unicef in Germany in 2006), the reported […]

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    How we behave when asked for donations while buying concert tickets online

How we behave when asked for donations while buying concert tickets online

Screen shot from the New York Metropolitan Opera’s website
People like to think about themselves in good terms. When asked for donations they have difficulty turning down the ask. Sometimes they engage in actions to avoid being asked in the first place. It reminds me of kids playing “If I Don’t See You, You Don’t See Me!” They pretend to […]