Why People (Don’t) Buy: The GO and STOP Signals. Amitav Chakravarti and Manoj Thomas. Palgrave MacMillan. 2015.

Why People (Don’t) Buy: The GO and STOP Signals is a new publication from Amitav Chakravarti, Professor of Marketing in the Department of Management at LSE, and Manoj Thomas, Associate Professor of Marketing at Johnson School of Management, Cornell University. The main thesis […]