PR gone wrong: the backlash effect of window dressing
Window dressing, by Connie Ma, under a CC-BY-SA-2.0 licence
Entrepreneurs dress up their windows. Greengrocers display their greenest apples in crates in front of their shops. Financial institutions improve the appearance of their fund’s performance near the end of the quarter. And oil companies’ launch campaigns to let the world know that they are investing in environmentally friendly technologies.
At first sight, […]

















