Online shopping with touchscreen ultrabook, by Intel Free Press, under a CC BY 2.0 licence, via Wikimedia Commons
The “diaper and beer” product placement practice has been a great marketing strategy in traditional retail stores. As e-commerce gains popularity in recent years, online retailers have attempted to replicate this practice in e-commerce.
Is there any website feature that online retailers can exploit to […]
Screen shot from the New York Metropolitan Opera’s website
People like to think about themselves in good terms. When asked for donations they have difficulty turning down the ask. Sometimes they engage in actions to avoid being asked in the first place. It reminds me of kids playing “If I Don’t See You, You Don’t See Me!” They pretend to […]
Beauty, by Rachel Hinman, under a CC-BY-2.0 licence
We live in a world where we spend increasingly more time online. In fact, online activities are intertwined with many different aspects of our lives, from checking our Facebook profile in the morning over breakfast, to posting photos of our gym achievements on Instagram.
Fast Moving Consumer Goods (FMCG) companies have been seizing the […]
Apple’s corporate strategy is changing and, once again, not in a way that benefits customers. Here are some of Apple’s latest decisions. Making the iPhone 7 just an incremental improvement over the iPhone 6. Developing a brand new iWatch with several new features. Introducing the Earbuds and in the process removing the earbuds jack and, perhaps the most important […]
Corporate Social Responsibility is the latest craze in marketing strategy, and often takes the form of companies donating a portion of their proceeds to select social causes. Companies work hard to identify partnerships that would benefit both them and the charities. But what is the trick to making such efforts effective?
I offer an answer to this question in a […]
It is well established that regular exercise is good for your physical and mental health. Exercise improves brain functioning and slows down age-related decline in cognitive abilities, such as memory and thinking skills.
It is not surprising that promoting physical activity in the workplace has become a trend in the corporate world lately. US businesses now spend about $6 billion […]
The efficiency of environmental communication should be built throughout business practices. Natural Resources Institute Finland (Luke) (www.luke.fi) has studied this issue by interviewing companies in the Nordic woodworking industry and by analysing recent developments in environmental performance measures.
Wood is a renewable raw material, and thus the environmental performance of wood product companies has the potential to give them a […]
If you have ever conducted a job interview, you likely understand that the process is not a one-way street but a multi-lane road with two-way traffic. As an interviewer, you want to assess the applicant’s skills and abilities. Similarly, the candidate also assesses you and your company. What can you do to create impressions that enhance your company’s recruiting […]
Through the clinical application of neuroscience, researchers are now in a much better position to understand and treat brain-related illnesses. However, hardly a day passes without neuroscience being hailed in the media as a panacea for a variety of problems afflicting many non-clinical disciplines. Follow your imagination, and add the prefix ‘Neuro’ to any kind of existing discipline, and […]
In the academic and practitioner community, the emphasis has been placed on how being more customer oriented promotes job satisfaction and improves sales outcome (Brown et al. 2002; Donavan, Brown, and Mowen 2004). Although this absolute level approach (i.e., the more the better) has been the dominant paradigm in customer orientation (CO) research, this neglects the social context in […]
Firms regularly assume that they can improve their innovation performance by involving customers in new product development (NPD) and tapping into customer knowledge about their needs and potential solutions. However, not all firms have benefitted from this practice. We undertook an investigation to explain why the returns from customer participation vary substantially across contexts and what marketers can do to […]
Overconfidence is a common error that can lead people to make poor choices because they misforecast future product usage and overestimate their abilities to navigate contract terms. The value of a gym membership depends on how often you think you will go to the gym, and the value of a mobile phone contract depends on how much data you […]
The consumption of sustainable foods and drinks is becoming common in certain categories. This provides us with an opportunity to study markets that have transformed from merely “unsustainable” to “sustainable” consumption. As approximately three fourths of the coffee consumed in the Netherlands is being produced in a sustainable way, the Dutch coffee market is a market from which we […]
‘Tis the season to shop and ‘tis the time to be torn apart by shopping dilemmas — which “it” items to buy and which ones to forgo?!
Imagine that David is browsing through his favourite retailer’s website and he is stopped dead on his (digital) tracks by scores of must-have items. To make his shopping task easier he decides to […]
In the spring of 2015, the consumer magazine Which? issued a report claiming that discounts by supermarkets are often misleading. As a mathematician and game theorist, I was asked to comment on this in the BBC radio show “PM” (for “afternoon”) hosted by Eddie Mair on 21 April. I find that the time to contribute in a live broadcast is […]
In the incredibly fast-paced digital world it is easy to get distracted by the variety of tools that promise businesses success through novel peer-to-peer advertising strategies. Business executives are constantly approached by self-proclaimed social media experts peddling different forms of influencer marketing. However, it is difficult to test the claims marketers make, leaving executives to wonder: which of the […]
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