Why do people consume conspicuously even when they cannot afford healthcare, or housing? The recent ‘avocado toast controversy’, started by tycoon Tim Gurner, has re-ignited this debate. Clement Bellet and Eve Sihra explain that, contrary to the Australian businessman’s argument, consuming ‘luxury’ goods plays a key role for deprived individuals.

A status symbol? Toast with mashed avocado and salsa verde, by […]

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