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    Nike’s “Dream Crazier”- A new brand of Self Objectification

Nike’s “Dream Crazier”- A new brand of Self Objectification

by Anupriya Dhonchak [1]

Nike’s 90 seconds “Dream Crazier” advertisement, released last month during the Oscars stirred a multitude of emotion and introspection in both female and male viewers. It is a beautiful representation of sportswomen and their resilience despite being called “crazy” or “too emotional”. It shows that “masculine” qualities such as physical strength and ambition can co-exist with “feminine” […]

May 28th, 2019|Featured, Society|1 Comment|

Gender Equality Forum and Spectrum respond to recent events around LSE men’s rugby

The Gender Equality Forum (GEF) and Spectrum (LSE’s LGBT+ staff forum) have released a joint statement in response to the sexist, homophobic, racist, and classist leaflet recently dispersed by the now disbanded LSE Men’s Rugby Club to LSE Freshers. The statement is an important example of collective politics in action, and brought together input from around 70 members of the […]

October 9th, 2014|Politics, Society|0 Comments|

Crusaders and Spartans: The Performance of Masculinity at the Euro 2012 Championships

 Mark Doidge is an early career academic whose research and teaching primarily focus on globalisation, performance and sport. In this post he discusses the construction of homogenous national masculine culture in the context of the 2012 UEFA European Football Championship. Four Spartans stand facing forward. The sun glints off their steel helmets. Their naked torsos bear witness to the intensity of […]

Women’s Soccer in Crisis – A Voice from the Pitch

In this post Caitlin Fisher talks about the treatment of women’s soccer in the United States as compared to men’s soccer and makes an argument that perhaps we should stop holding it in comparison with men’s soccer and see it as a different interpretation of an old sport. The year 2012 has started out on a bleak note for women’s football. […]

February 23rd, 2012|Arts & Culture|7 Comments|

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