How much data do you need? Like documentary film-making, research requires far greater coverage than the final cut.
It can be difficult to determine how much data is required for research analysis. Kerim Friedman compares the process to documentary film-making where they typically shoot sixty times the amount that makes the final cut. The concept of a “shooting ratio” underlines the necessity of collecting a lot of data in order to find that one choice nugget upon which hinges the analysis. But […]