Access then impact: using the media as a shortcut to policymakers
As the value of research with impact increases, so too does the importance of first gaining access to policymakers and other persons of influence. One shortcut to doing this is through increased media coverage. Leigh Marshall explains how academics can give their research the best possible chance of being seen and read by policymakers; including by developing close relationships […]
By engaging with the media academics can enjoy benefits to their research
By engaging with the media academics can enjoy benefits to their research
Amidst near-constant research and publication pressures, academics can sometimes shy away from public engagement activities. However, those who do so may be overlooking the potential benefits of such outreach. Iain Begg explains how media work in particular can help infuse research with relevance, offer a fresh perspective and reach new audiences.
Funding bodies have become increasingly insistent on closer engagement between […]