How do drivers influence each other’s behaviour on the road? LSE researchers are undertaking an innovative road safety research project with the tyre company Goodyear to delve deeper into the behaviour of road users across 15 European countries. The project, managed by LSE Enterprise’s consulting arm, is designed to contribute to the road safety debate in Europe with unique empirical insights.
‘Current road safety research is largely focused upon how drivers use their vehicles within a physical, as opposed to social, environment. With our new research project we want to analyse drivers’ interactions with and their attitudes towards other drivers and their effect on risky driving. Our team of researchers at LSE’s Department of Social Psychology is excited about the opportunity to use the latest research techniques in social psychology to approach road safety from an angle that hasn’t been emphasised so much before’
Dr Chris Tennant, who is leading the research project at LSE
‘LSE’s Department of Social Psychology has produced ground-breaking research into the behaviour of individuals in social settings for 50 years. We are thrilled that we are able to work with one of the world’s leading research authorities on a study that has the potential to yield valuable insights and information into the road safety debate,’
Olivier Rousseau (Goodyear vice president, consumer tires in Europe, Middle East and Africa)
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