Jun 7 2008

How to save the media business

How can new journalism techniques revive the news media? Find out in an article I wrote for The UK Press Gazette. It draws on my new book SuperMedia [Read US blogger Jeff Jarvis on SuperMedia here]. My view is:

“Market forces are not the problem. They are the real world’s way of telling us that our industry has to change. The news monopoly has been broken. We have to change what we do and how we do it. We have to show the public that we have something that they value.”

Read the full article with some handy links to other websites that promote editorial and technological innovation here.

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