Jeff Jarvis, the journalist/academic who helped pioneer the concept of Networked Journalism spends a lot of his time picking fights and sparking ideas. Today he has attempted to put something positive up on a scenario for news.
It is a list of key thoughts about what news will look like in the future. As Jeff admits it’s mostly not new stuff but it is a useful compendium of models for the business of journalism.
Here’s the key points:
- The next generation of local (news) won’t be about news organizations but about their communities
- The local news organization inevitably will be smaller
- The heart of the work of local news organizations will be beats (specialist or geographical areas)
- Editing will change
- Some – only some – journalism will be supported by the public.
- Investigative journalism will continue
- Do what you do best and link to the rest will be a foundation of the future architecture of news.
- Specialization will take over much of journalism.
- Reverse syndication presents one possible model for supporting deep, specialized reporting of broad interest by national news organizations.
- News will find new forms past the article
- News organizations will be disaggregated as many functions are split off or outsourced.
- News organizations won’t be the only companies involved in news.
- Revenue will still come from advertising.
Jeff wrote the preface to my book SuperMedia so you won’t be surprised that I agree with his core thinking:
“Could journalism die? Yes, but I have faith and optimism that it will survive, evolve, and grow. I believe there will be a growing market demand for journalism; I know there is a growing need.”