Tag Archives: campaigns

May 15 2013

Scouts, Kittens And Integrity: notes towards an ethical & effective strategy for communicating change

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This collection of cliches and half-baked slogans comprises the notes from a talk I gave at the Blue State Digital London offices to a group of charity, think-tank and culture communications officers. It is based mainly on this much longer … Continue reading

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Nov 7 2012

Some media-related questions after Obama’s victory

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Some media-related questions after Obama’s victory. (Some of these are stupid, some rhetorical, and the list will grow) Please feel free to suggest more via @CharlieBeckett or in the comments. 1. Why do political journalists still treat campaigns like theatre … Continue reading

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Apr 20 2012

How did Kony2012 Go Viral and Should We Copy It?

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In this short draft extract from a much longer paper I argue that what made #Kony2012 go viral was not the slick content or the Invisible Children brand – it was its focus on networking as an end in itself.

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