This was my submission to the Political and Constitutional Reform Select Committee inquiry into ‘Voter Engagement’. My paper was focused, of course, on the role of media. I am trying to convince politicians that they need to emulate the way that journalism has fostered engagement with the public, but go further, for example not just using twitter to promote […]
How do you campaign for a cause in an age when there is so much competition for people’s attention and when the challenge is to get people to do more than click their support? It’s vital that anyone doing advocacy – especially online – understands the wider media context and the specific conditions of digital networks. This article was written […]
Scouts, Kittens And Integrity: notes towards an ethical & effective strategy for communicating change
This collection of cliches and half-baked slogans comprises the notes from a talk I gave at the Blue State Digital London offices to a group of charity, think-tank and culture communications officers. It is based mainly on this much longer report I wrote on ethical or change communications in the digital age. I do these talks to learn rather than to […]
New Paper: Connecting To The World, Communicating For Change: Media and agency in the new networked public sphere
I have written a report for the International Broadcasting Trust on how the new media environment is impacting on the way we communicate for change. It is particularly aimed at international NGOs. You can access that here. You can find details of the launch event on November 7th here.
It was based on a much longer and more wide-ranging exploratory […]
The internet presents huge opportunities but also huge challenges for campaigners dealing with global issues. On November 7th, we’ll be launching a new research report written by me for the International Broadcasting Trust that looks at how UK NGOs campaign online about aid and development and, how, in the wake of the Kony 2012 campaign, they could be much more […]