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Tag Archives: NGOs
May 15 2013
Scouts, Kittens And Integrity: notes towards an ethical & effective strategy for communicating change
Leave a commentThis collection of cliches and half-baked slogans comprises the notes from a talk I gave at the Blue State Digital London offices to a group of charity, think-tank and culture communications officers. It is based mainly on this much longer … Continue reading
Posted by: May 15, 2013
Tagged with: camapigning, campaigns, change, Charities, communications, ethics, Kony2012, NGOs, Research
Jan 23 2013
IF only – communications challenges and opportunties for NGOs in 2013
Leave a commentThis is part of an article that appears in full on the Guardian Development Professional Network website. Here’s the top and bottom of my attempt to ask if NGOs have got their communications strategies right for the media environment of … Continue reading
Posted by: January 23, 2013
Tagged with: advocacy, communications, develoopment, IF, marketing, NGO, NGOs
Oct 30 2012
New Paper: Connecting To The World, Communicating For Change: Media and agency in the new networked public sphere
1 CommentI have written a report for the International Broadcasting Trust on how the new media environment is impacting on the way we communicate for change. It is particularly aimed at international NGOs. You can access that here. You can find … Continue reading
Posted by: October 30, 2012
Tagged with: BBC, Cosmopolitanism, humanitarian communications, IBT, International, Kony2012, NGOs, public sphere, The Guardian
Jul 4 2012
Insight from the Other World- A Marketing Professional Speaks on NGOs’ Communication Challenges
Leave a commentWhat happens when you bring together a commercial marketing man with a group of communications, fund-raising and marketing officers from a selection of the UK’s international aid charities? Polis Intern Paula Myers reports on a recent Polis report launch. “What’s … Continue reading
Posted by: July 4, 2012
Tagged with: aid, Charities, Development, events, Giles Hedger, guest blog, Leo Burnett, marketing, NGOs, Reports, Research
Jan 18 2012
Who Is To Blame When Africa Starves: media, governments or NGOs?
3 CommentsA report from Oxfam and Save The Children on the East African food crisis shows that thousands of lives could have been saved if aid organisations had acted earlier. This was not a sudden disaster and yet not enough was … Continue reading
Posted by: January 18, 2012
Tagged with: Africa, aid, Famine, humanitarian comms, NGOs, Oxfam, SaveThe Children
Nov 18 2011
Charities and celebrities: a media myth?
Leave a commentIf you want to get noticed, get a celebrity. That’s been the maxim for charities desperately seeking column inches to promote their causes. However, recent research has questioned whether journalists are always so easily attracted by actors and pop singers … Continue reading
Posted by: November 18, 2011
Tagged with: Celebrity, Charities, events, NGOs
Nov 15 2011
Four steps to success in a humanitarian appeal
2 CommentsSome people are exhausted by messages they receive from humanitarian NGOs. Many have become desensitized to images of distant suffering and repeated appeals for help. But, ultimately, people want to do good. So what can humanitarian NGOs do to better … Continue reading
Posted by: November 15, 2011
Tagged with: Development, events, guest blog, Guest bloggers, humanitarian comms, NGOs
Nov 2 2011
Who Cares? Polis panel debate on public perceptions of humanitarian aid
1 CommentIn a world of disasters and suffering brought to your living room every night or to your laptop every second, who cares? When you see an advert by Action Aid or a leaflet from Oxfam what you do? How do … Continue reading
Posted by: November 2, 2011
Tagged with: Development, humanitarian comms, NGOs, Polis Events
Oct 7 2011
How To Get Sustainable Social Media For Social Change
1 CommentThe problem for development donors and activists who engage with social media may not be a lack of enthusiasm, innovation, skills or even resources. The issue for me is sustainability. We don’t want a social media philanthropy social media boom … Continue reading
Posted by: October 7, 2011
Tagged with: aid, Charities, Development, humanitarian, indigo trust, NGOs, philanthropy, social media
