Tag Archives: NGOs

Apr 11 2014

How to create ethical & effective online social campaigning communications for development

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How do you campaign for a cause in an age when there is so much competition for people’s attention and when the challenge is to get people to do more than click their support? It’s vital that anyone doing advocacy … Continue reading

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Dec 11 2013

10 things (so far) that organisations say when they are criticised by journalists and don’t want to deal with the issues raised

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The BBC Panorama on charities was not a devastating deconstruction of the sector. It showed that a few (big name) charities are not entirely as ethical as they pretend; that they tend to be rather generous to departing staff (something … Continue reading

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May 15 2013

Scouts, Kittens And Integrity: notes towards an ethical & effective strategy for communicating change

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This collection of cliches and half-baked slogans comprises the notes from a talk I gave at the Blue State Digital London offices to a group of charity, think-tank and culture communications officers. It is based mainly on this much longer … Continue reading

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Jan 23 2013

IF only – communications challenges and opportunties for NGOs in 2013

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This is part of an article that appears in full on the Guardian Development Professional Network website. Here’s the top and bottom of my attempt to ask if NGOs have got their communications strategies right for the media environment of … Continue reading

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Oct 30 2012

New Paper: Connecting To The World, Communicating For Change: Media and agency in the new networked public sphere

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I have written a report for the International Broadcasting Trust on how the new media environment is impacting on the way we communicate for change. It is particularly aimed at international NGOs. You can access that here. You can find … Continue reading

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Jul 4 2012

Insight from the Other World- A Marketing Professional Speaks on NGOs’ Communication Challenges

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What happens when you bring together a commercial marketing man with a group of communications, fund-raising and marketing officers from a selection of the UK’s international aid charities? Polis Intern Paula Myers reports on a recent Polis report launch. “What’s … Continue reading

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Jan 18 2012

Who Is To Blame When Africa Starves: media, governments or NGOs?

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A report from Oxfam and Save The Children on the East African food crisis shows that thousands of lives could have been saved if aid organisations had acted earlier. This was not a sudden disaster and yet not enough was … Continue reading

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Nov 18 2011

Charities and celebrities: a media myth?

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If you want to get noticed, get a celebrity. That’s been the maxim for charities desperately seeking column inches to promote their causes. However, recent research has questioned whether journalists are always so easily attracted by actors and pop singers … Continue reading

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Nov 15 2011

Four steps to success in a humanitarian appeal

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Some people are exhausted by messages they receive from humanitarian NGOs. Many have become desensitized to images of distant suffering and repeated appeals for help. But, ultimately, people want to do good. So what can humanitarian NGOs do to better … Continue reading

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Nov 2 2011

Who Cares? Polis panel debate on public perceptions of humanitarian aid

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In a world of disasters and suffering brought to your living room every night or to your laptop every second, who cares? When you see an advert by Action Aid or a leaflet from Oxfam what you do? How do … Continue reading

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