Sir Robert Worcester

Was it the Sun (and the Times) wot (nearly) won it?

The media clearly have an impact in elections, but how far do they influence public opinion and the actual result? Sir Robert Worcester,  and Jayme Herve take a close look at the impact of the print media in the run up to the General Election. The following is being presented at the BBC College […]

Worcester’s blog: Voters swing behind the coalition

The electorate has embraced the coalition government, although it is still early days says Sir Robert Worcester. For the Conservatives, David Cameron, and the government as a whole a honeymoon effect is strongly in evidence. But voters still seem sceptical about Nick Clegg’s role in the post-election negotiations and the Liberal Democrats’ performance in the election.

The coalition between the […]

Worcester’s Blog: Tactical Voting

Sir Robert Worcester is a Visiting Professor of Government at LSE and an Honorary Fellow. He founded MORI in 1969.

The following post first appeared in the Observer on 2 May.

A year ago the Conservatives enjoyed a 14-point lead over Labour, 43% to 29%. The Liberal Democrats were a poor third, at 18%. Today, as they have […]

The Liberal Democrat eruption is not finished yet

Sir Robert Worcester is a Visiting Professor of Government at LSE and an Honorary Fellow. He founded MORI in 1969.

The following post first appeared in the Observer on 25 April.

When the earth’s plates move, earthquakes and volcanoes follow. This seems to be happening in the wake of the decision to hold, 50 years after their invention in […]

Worcester's Blog: after the Debate

Sir Robert Worcester is a Visiting Professor of Government at LSE and an Honorary Fellow. He founded MORI in 1969.

The election has been static before Thursday’s debate; now it’s electric. Then the Liberal Democrats were a side show. Now they are centre stage.  The LibDems are not going to win this election, but Clegg won the debate, hands down.

He had little to lose, […]

Worcester's Blog – Tories hold a steady lead, but 'magic 40%' is still beyond them

Sir Robert Worcester is a Visiting Professor of Government at LSE and an Honorary Fellow. He founded MORI in 1969.

Reprinted from The Observer, Sunday, 11 April 2010

If there is anything remarkable about the national polls this year, it is how stable they have been. In more than 70 polls – involving 100,000 electors – the Tories’ share has not fluctuated beyond 3 […]

Worcester's Blog – Polls hopelessly out of date: a Myth?

Sir Robert Worcester is a Visiting Professor of Government at LSE and an Honorary Fellow. He founded MORI in 1969.

The blogs are at it again, even letter writers to newspapers.  A headline in the Standard the other day caught my eye. “Election polling is too uncertain.”  It would, wouldn’t it.

From the writer’s first sentence, “With regard to the variable […]

Worcester's Blog – Boring Election: a Myth?

Sir Robert Worcester is a Visiting Professor of Government at LSE and an Honorary Fellow. He founded MORI in 1969.

The blogs are at it today, along with comment in some newspapers and on radio and TV, that – shock horror – only 51 per cent of the electorate say they find the election interesting, according to the findings of YouGov’s poll today. […]