Luxury brand forums set the scene for status competition between consumers

Beauty, by┬áRachel Hinman, under a CC-BY-2.0 licence We live in a world where we spend increasingly more time online. In fact, online activities are intertwined with many different aspects of our lives, from checking our Facebook profile in the morning over breakfast, to posting photos of our gym achievements on Instagram. Fast Moving Consumer Goods (FMCG) companies have been seizing … Continue reading Luxury brand forums set the scene for status competition between consumers