How to turn a Cinderella product into a market queen
Quality, we know, is often necessary, but it’s far from a sufficient condition for market status. Better technologies lose format wars — as Betamax did against the inferior VHS videotape in the 1980s, and as artisanal bakeries did to industrial mass producers. Losing status, however, is much easier than gaining it. Ask law firms, accounting … Continue reading How to turn a Cinderella product into a market queen
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