Rethinking privacy in the age of psychological targeting
“Psychological targeting” is the practice of predicting people’s psychological profiles from their digital footprints (e.g. their Facebook profiles, transaction records or Google searches) in order to influence their attitudes, emotions or behaviours with the help of psychologically informed interventions. For example, knowing that a person is extroverted makes it possible to personalise recommendations in a … Continue reading Rethinking privacy in the age of psychological targeting
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