An increasingly common way to source creative ideas is to ask the crowd for help. Various companies have launched online platforms to source creative ideas from online communities. For example, PepsiCo has set up “Legion of the Bold”, a community website in which the brand asks fans for marketing and advertising ideas. In 2014, Procter & Gamble announced the […]
The field of international business has long adopted the view that multinational enterprises (MNEs) may be represented as networks of activities connected via knowledge and product flows. The major determinants of efficient location choices are considered to be proximity to markets, resources and suppliers.
There are two standard approaches to modelling MNEs’ location choices. The first attempts to minimize total […]
Over the last two decades, an increasing number of companies have chosen to register or establish subsidiaries in offshore financial centres. OFCs are characterized by low taxation, flexible regulations, and secrecy policies (see Fig 1 for the list of OFCs, ranked by Offshore Attitude Index). Many companies with subsidiaries offshore are market icons, such as Google Inc., Apple Inc., […]
The recent global financial crisis, caused in part by systemic failures in bank regulation, has sparked, among other things, a strong push for both stricter capital requirements and greater international coordination in regulation. For example, seven of the 10 recommendations of the 2011 Report of the Cross-Border Bank Resolution Group of the Basel Committee for Banking Supervision (BCBS) propose […]
As if terrorism, refugees, Schengen, debt, and Greece were not sufficiently big worries in each of themselves, the EU now has also to face the “English Question”. A referendum on Britain’s EU membership will take place before the end of 2017 (Copsey and Naughton 2014). In or out, remain or leave, the relationship between the UK and the EU […]
Over the past six months we have seen a number of groups officially launch their campaigns either for or against Britain leaving the European Union. However, in what some may deem a rather unusual turn of events, the UK’s mass media has been largely (although admittedly not entirely) unbiased when it comes to reporting the opinions of both sides.
By and large, the world is caught in a phase of global economic transition: the possibility of the US and Europe exiting the zero-interest-rate terrain lurks in the horizon, despite seeming remote in the recent past; in China, the government is attempting to rebalance growth from over-reliance on exports as aggregate growth moderates toward the 6-to-7 percent band in […]
There is an emerging consensus among academics, international agencies, and businesses that the 21st century is the African century. Democratic processes in the first decade of this century seemed to provide political stability, and resulted in not only advocacy for investments but also an increasing surge of multinational organizations into African countries. As a result, businesses, typified by multinational […]
Do countries do well by doing good? More precisely, does a country admired by others reap any benefit? My research indicates that the answers to these questions is “yes” and “yes”. I have taken advantage of a quantitative measure of soft power to show that a country sells more exports to nations that perceive it to be a force for good, holding […]