Marshall Institute

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    How organisations survive and scale in resource-scarce environments

How organisations survive and scale in resource-scarce environments

How do organisations emerge, survive, and scale in resource-scarce environments? Traditional scaling models tend to rely on considerable financial resources and companies often struggle to adjust to diverse contexts. In contrast, we identified and studied a (social) enterprise in Sub-Saharan Africa that used simple rules to scale bricolage – making the best out of what is at hand – […]

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    Under pressure from consumers and employees, firms now compete for the most fragile commodity: goodwill

Under pressure from consumers and employees, firms now compete for the most fragile commodity: goodwill

The history of business is the history of human beings trading with each other; discovering efficiencies of scale and comparative advantage, creating surplus, investing capital, and building infrastructure. In its purest form, capitalism is a sort of social and cultural glue. It’s about markets and money, trade and competition, risk and reward. It’s about the allocation of resources to […]