Alumni Feature Three | Harshita Goel – Senior National Account Manager at C&D Foods
Harshita Goel’s career is a compelling story of leveraging academic knowledge, global exposure, and practical experience to build a successful career in FMCG. From her master’s in Global Management at LSE to her leadership journey at Arla Foods, Mars Pet Nutrition, and C&D Foods, Harshita has continuously adapted and grown in the commercial sales space. In this interview, she shares her insights into the FMCG industry and tips for students aspiring to enter this competitive field.
Q: Could you start by giving us a brief background about yourself, including your academic journey at LSE and what motivated you to choose your programme?
A: I was born and raised in India in a business-oriented family, which naturally sparked my interest in commerce from a young age. I pursued business studies throughout high school and undergraduate education, so when it came time to apply for my master’s, I was certain that Global Management was the path I wanted to follow. The CEMS MiM programme was my top choice, as it not only offered world-class management education at my dream institution, LSE, but also provided the unique opportunity to spend a semester at one of the 33 esteemed CEMS-affiliated schools abroad.
Q: What career path have you followed since graduating from LSE?
A: Since graduating from the London School of Economics, I have built a successful career within the FMCG industry. I was fortunate to be selected for Arla Foods’ prestigious Future 15 Leadership Graduate Scheme immediately following the completion of my degree. This fast-track leadership program offered me the opportunity to gain cross-functional experience in three key areas—Global Marketing, Supply Chain, and Local Marketing—through three eight-month international rotations. Upon completing the scheme, I transitioned into a commercial sales role.
Over the years, I have continued my journey in commercial sales, managing key account relationships for branded powerhouses such as Arla Foods and Mars Pet Nutrition and most recently ventured into the world of Private Label with C&D Foods (part of ABP group).
Q: Can you tell us about your role and what aspects of your work you enjoy most?
A: I am currently working as a Senior National Account Manager, overseeing key relationships with some of the company’s largest customers. The most rewarding aspects of my role are the relationship-building and customer-facing elements. As the primary point of contact for our clients, I am committed to staying informed about industry trends, identifying ways to best support our customers, and developing strategies that drive mutual growth. While this aspect of my work is both challenging and dynamic, it is also what keeps me energized and fully engaged. The FMCG sector, by its very nature, is fast-paced, which requires continuous learning and skill development to stay ahead and thrive in the industry.
Q: Were there any specific strategies or approaches during your career exploration and job search that helped guide you into this field?
A: Two of the most significant factors that supported my career exploration were networking and seeking guidance from both my peers and LSE alumni, as well as utilizing the resources offered by LSE Careers. Networking allowed me to gain valuable insights into what is expected of candidates during assessment centres and how to differentiate myself. I also took advantage of LSE Careers’ services to refine my CV and cover letter, ensuring they met a high standard to stand out amongst the many applications companies receive for their graduate programmes. In fact, it was through the LSE Careers newsletter that I first learned about the Arla Foods Leadership Scheme and its application process—an opportunity that ultimately launched my FMCG career.
Q: What are some skills, both academic and extracurricular, that you gained during your time at LSE that you find valuable in your current role?
A: During my time at LSE, I developed key skills that have been invaluable in my career, particularly in my current role. These include a global leadership mindset, analytical thinking, and clear communication. I had the privilege of taking Global Management and Leadership classes, both taught by Dr. Connson Locke, which greatly enhanced my understanding of how to lead and influence multicultural global teams. These lessons taught me to embrace the concept of being a true global citizen and highlighted the value of diversity.
Additionally, I took courses that honed my analytical thinking, such as Professor Luis Rayo’s Economics and Professor Heather Kappes’ Consumer Behaviour classes. Both were challenging. engaging and very enjoyable electives that pushed me to think critically and sharpen my problem-solving abilities.
Beyond academics, being on the LSE campus, participating in seminars with individuals from diverse backgrounds, and spending a semester in Italy as part of the CEMS program further enhanced my communication skills, allowing me to engage effectively in a fast-paced global environment.
Q: What advice would you give to current LSE students considering careers in the FMCG and global brand sectors? Are there specific skills or experiences you would recommend they focus on to stand out?
A: As LSE students, we have access to a valuable resource in the form of the LSE alumni network. My biggest piece of advice is to make the most of this network—reach out to LSE alumni in your desired industry, as they can provide invaluable insights into how the industry operates, offer advice on how to stand out, and even refer you for relevant job openings.
I would also encourage current students to seek out real-world business experience where possible. This can be gained through business projects at LSE (such as the one I completed with Daymon Worldwide as part of my degree), summer internships, or by participating in student consulting projects and competitions run by major brands, such as the L’Oréal Brandstorm. Gaining this experience not only enhances your skill set but also strengthens your application by demonstrating a genuine passion for working in the industry.
What can you learn from Harshita’s journey in FMCG?
Harshita’s journey is a great example of how determination, networking, and hands-on experience can open doors in the FMCG industry. Her insights highlight the importance of strategic career planning and leveraging LSE’s resources to build a strong foundation for success in global brand management.
Want to learn more about the FMCG sector?
The fast moving consumer goods (FMCG) industry is dynamic and diverse, offering a wealth of career opportunities and a huge range of roles. Employers are some of the biggest brand names around the world, with products used and seen by consumers every single day – from the supermarket to the pharmacy. With significant growth forecast in the FMCG sector in 2025, it could be an ideal time to start considering a career in the area.
For additional careers support, you can:
Book a one-to-one careers appointment
