A blog post by Dom Marchant & Matt Lowe, on how “digital is no longer a bolt-on, but the predominant channel within pharma”, and ten things not to do in the business..

Read more at: http://www.pharmatimes.com/magazine/blogdetails.aspx?id=0ebffbc3-bed0-4c9b-b260-642dfec06c85#.Uwtko8umGU8.email#ixzz3L8Czz4sC