Unlike its planes, easyJet prices go up but don’t come down: The longer you wait, the more you pay, write Marco Alderighi, Alberto A. Gaggero and Claudio A. Piga.
An EasyJet plane interior. Credit: Adrian Pingstone, Public domain.
A standard definition of dynamic pricing in airline markets typically focuses on how fares evolve over the booking period that precedes a flight’s take-off. […]