Communicating Your Research with Social Media: A Practical Guide to Using Blogs, Podcasts, Data Visualisations and Video
By Amy Mollett, Cheryl Brumley, Chris Gilson, and Sierra Williams
This dynamic, engaging guide from SAGE empowers you to go beyond bar charts and jargon-filled journal articles to bring your research online and present it in a way that highlights and maximises its relevance through social media.
Drawing upon a wealth of timely, real-world examples, the authors – all from LSE blogs projects – present a framework for fully incorporating social media within each step of the research process. From visualising available data to tailoring social media to meet your needs, this book explores proactive ways to share cutting-edge research. A complete “how to” for communicating research through blogs, podcasts, data visualisations, and video, it teaches you how to use social media to:
- create and share images, audio, and video in ways that positively impacts your research
- connect and collaborate with other researchers
- measure and quantify research communication efforts for funders
- provide research evidence in innovative digital formats
- reach wider, more engaged audiences in academia and beyond
Through practical advice and actionable strategies, this book shows how to achieve and sustain your research impact through social media.
As a taster of the book’s content, the authors have written a series of blog posts in the weeks since publication:
- Science communication and social media: from iconic NASA moon landings to Instagramming astronauts
- By producing podcasts you can reach wider audiences, occupy your niche and create new items of research
- So you’ve decided to blog? These are the things you should write about
- “Words divide, pictures unite” – great historic examples of the use of data visualisation for research communication
- Four questions you should ask yourself before undertaking a multimedia research project
- How to plan, create and launch a successful multi-author academic blog
A review of the book can also be read here.
If you’d like to purchase a copy of the book, SAGE offer a 20% discount to readers. Just enter the code is UKRM20 once you’re at the SAGE checkout stage.
About the authors
Amy Mollett is Social Media Manager at the London School of Economics. She previously managed several blogs at LSE, including LSE Review of Books and the Impact Blog. She has published popular guides for researchers on using social media, including “Using Twitter in university research, teaching and impact activities: A guide for academics and researchers” with Patrick Dunleavy, downloaded by 100,000 readers. With her coauthors, Amy has won a Times Higher Education Award for Knowledge Exchange. Amy is a graduate of the London School of Economics and the University of Sussex, and is interested in academic communication, digital engagement, and podcasting. She tweets @amybmollett.
Cheryl Brumley is senior producer at The Economist where she produces daily podcasts on economics, politics and science. Previous to The Economist, Cheryl worked for the LSE Public Policy Group for four years, producing the award winning podcast series The LSE Review of Books podcast, as well as podcasts for the LSE Impact Blog, the British Politics and Policy Blog and EUROPP. Additionally, she has worked at the BBC World Service and Monocle Radio. She is also a freelance radio journalist reporting for outlets such as Public Radio International and Deutsche Welle English. Cheryl was named a “New Voices” scholar for her achievements as a minority producer by the Association of Independents in Radio (AIR). With her coauthors, Cheryl has won a Times Higher Education Award for Knowledge Exchange. She tweets @cherylbrumley.
Chris Gilson is Managing Editor of USAPP – American Politics and Policy, the blog of the LSE’s United States Centre. He also launched and managed the LSE’s British Politics and Policy blog (2010), and EUROPP – European Politics and Policy (2012), and supports the creation and management of other blogs around the LSE. He has a undergraduate and a Masters degree in Geography, and a postgraduate diploma in Strategic Management, all from the University of Waikato, Hamilton, New Zealand. With his coauthors, Chris has won a Times Higher Education Award for Knowledge Exchange. His interests include blogging, research communication, US politics, urban politics, and community activism. He tweets @chrishjgilson.
Sierra Williams is Community Manager at PeerJ, the peer-reviewed open access publisher of research in the life sciences and computer science. She was formerly Managing Editor of the LSE Impact Blog. She tweets @sn_will.