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Charlie Beckett

June 27th, 2008

Look East for email innovation

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Estimated reading time: 5 minutes

Charlie Beckett

June 27th, 2008

Look East for email innovation

0 comments

Estimated reading time: 5 minutes

partridge.jpgpresenters_studio203_203x152.jpgThe BBC’s regional services in the Norwich are have always suffered from association with Alan Partridge. But now my old colleague Matt Precey has come up with a rather wizard way to jazz up their email news alerts.

I have always liked the idea of email news alerts. It’s more direct than an RSS feed on an aggregator and more informative than other alerts such as Twitter.

I enjoy the musings of Channel 4 News’ presenters as they prepare to go on air and Newsnight use their emails cleverly to tee up issues and engage the viewers.

But they are all text based with links.

My chum Matt has come up with what he calls “Snowmail on mushrooms”. It clicks straight through to video as well as to BBC News Online pages. It ain’t rocket science but it works.

About the author

Charlie Beckett

Posted In: Journalism