One of the challenges for journalism is to represent a very multi-cultural and diverse world. Can it do it by having more diverse people in it? Has the influx of women into journalism, for example, made the news media any better at covering gender-related stories? As part of the series of Polis Media Dialogues looking at Identity, Time Magazine’s Catherine Mayer came into talk. This is the view of the event from one LSE student, Danielle Blumen.

An Inspiration

An Inspiration

Catherine Mayer is an inspiration.  The London Bureau Chief for Time magazine succeeded at simultaneously commenting on the challenges and problems the media industry is currently facing, while addressing the role of women in this constantly changing environment.  She spoke about the changes going on amidst a “background of complete turmoil in traditional media” and an industry that is in flux.

“People don’t trust the media very much anymore” she said.  One can’t help but wonder if the introduction of more female journalists could help to alleviate this problem.  A friend of Mayer once commented that women are slightly better than men at not being “shrink-wrapped turkeys” – that is, better able at getting under the skin of the community they are reporting on.  She recalled her recent trip to Basra where she and a photographer were able to talk to women in a way no man could.

When questioned on why she thought this happened, her response was simple – women are better at listening.  She balanced this by acknowledging that women generally do have more of a burden in trying to balance their professional and private lives.  Due to the recent economic environment with more people losing their jobs, women are finding it more difficult to put in the extended hours required at work if it means sacrificing their private lives.

Mayer started her career at The Economist in the 1980s, in a historically male dominated industry.  She was there for the switch from typewriters to computers, and as the percentage of women slowly increased.  Now, as the industry is going into a complete digital age, she says she is not opposed to new media, as an opposition is silly.

The problem facing the media industry in this new digital age is getting people to pay for content.  According to her, people will always be willing to pay for business news like the Financial Times, and the Wall Street Journal, but getting people to pay for other content is tricky.  “You can not have everything for free.  New media and the internet make this seem possible.”

Mayer commented a few times on ‘tabloidized’ journalists like Jan Moir who seem to be more prevalent and well known to the public as the standard for female journalism.  News reporting and difficult stories are not generally associated with female reporters, and when asked why this is the case, Mayer’s answer was simple – “The Jan Moir’s of the world cost less.”

Many audience members commented privately on Mayer’s easy-going manner and her unexpected appearance – instead of a severe Margaret Thatcher, Mayer is an attractive young-looking woman with black hair and a black suit, apparently not fitting the stereotype most were expecting.

It is obvious that the media industry needs more women like Catherine Mayer.  She finds it tedious to be one of the few who are always asked to come and talk about women in the media. After listening to her speak, one could hardly leave the theatre without wondering what stories and perspectives have been overlooked since there have not been a great deal of female journalists in the field – ones who do take the dangerous assignments and tough stories.  Does the feminization of the media industry lead to a feminization of the issues covered?  “No, not directly” she said.  But then again, is this such a bad thing?

This report by Polis intern Danielle Blumen.