If you want to understand the future of the media you have to understand how families use it. From TV to radio, from telecoms to social networking, media has become personal and domestic.
Whether you are trying to sell News or Soap, you have to understand the human context of communications. That is why we are launching a new research report that will outline the trends and scenarios for the future.
Professor Sonia Livingstone of the LSE will launch a major new report on 17th November 2010 looking at how the family uses media. Based on a major piece of trans-European research, the report written with LSE researcher Ranjana Das, highlights how behaviour and relationships are changing due to advances in technology and new social conditions. It sets out the key trends and future scenarios for the family and media.
Professor Livingstone will be joined on the panel by Annie Mullins OBE, Global Head of Content Standards at Vodafone, who will also launch Vodafone’s new ‘Digital Parenting’ magazine. The magazine and its sister website are a unique approach to engaging parents in their children’s digital lives and supporting them in the challenges of keeping up and getting involved given the pace of change and children’s active take-up of technology.
Wednesday 17th November 2010
Please arrive for 6pm for a 6.30pm start
Old Theatre, Old Building, Houghton Street, LSE, WC2
A networking drinks reception will follow the discussion .
Please RSVP if you wish to come to polis@lse.ac.uk
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