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Konni Deppe

July 11th, 2014

‘Eggs-cellent’ Marketing Campaign Draws in Crowds for Garrick Breakfast

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Estimated reading time: 5 minutes

Konni Deppe

July 11th, 2014

‘Eggs-cellent’ Marketing Campaign Draws in Crowds for Garrick Breakfast

0 comments

Estimated reading time: 5 minutes

Breakfast at The Garrick
Busy breakfast at The Garrick

There’s nothing like a tasty, filling breakfast to set you up for a hard day’s work and play, but sometimes they’re hard to find near campus.

Well, now you can hoover one up in the basement of The Garrick from 8 to 10.30 every weekday morning. And that’s exactly what 100 summer school students did this week.

Seven hundred of them stay at Grosvenor House and Northumberland House, neither of which have canteens, so we saw the chance to satisfy their morning cravings.  Together with the teams from catering, and RCSD Sales and Marketing, we devised a campaign to entice them through our doors.

We dropped the idea of disrupting the Tour de France in Garrick t-shirts, and plumped for revamped menus and a big publicity drive instead.

Facebook, Twitter and email were put to full use, as well as ‘old school’ flyers and window stickers.

Then the chef and his team went into overdrive to serve up eggs Benedict and bacon sarnies galore.

A huge thank you to everyone involved and for those of you that haven’t been yet: Why not join us?

Nathan Palmer
Marketing Assistant

Breakfast Tea
Tasty Tea Treasure Chest
Chef John
Best Breakfast Maker in Town. Watch those fingers, John!
Breakfast at The Garick
LSE Summer School Students at The Garrick


About the author

Konni Deppe

Lead contributor (web), LSE Residential Services and Catering Division

Posted In: Catering | Sales and marketing updates

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