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Maddy Thompson

September 22nd, 2020

COVID-19 and the Philippines’ outsourcing industry

11 comments | 134 shares

Estimated reading time: 10 minutes

Maddy Thompson

September 22nd, 2020

COVID-19 and the Philippines’ outsourcing industry

11 comments | 134 shares

Estimated reading time: 10 minutes

“COVID-19 has been met with economic protectionism and the tightening of borders. Some companies are already re-shoring BPO activities, taking advantage of newly unemployed workforces in places with a wider penetration of broadband and home office equipment, and where impacts of future lockdowns are more predictable”, writes Dr Maddy Thompson, Postdoctoral fellow at the University of Keele.


The Business Process Outsourcing (BPO) industry is one of the Philippine economy’s two primary ‘legs’, contributing $26 billion to the Philippine economy in 2019. BPO employs 1.3 million people in over 1000 firms. Workers provide services for overseas corporations including facilitating travel and insurance cover, customer support for technology, and telehealth services. BPO activities have been exempt from closure during quarantine periods. However, the closure of public transport leaves many employees unable to travel to work. Insufficient home internet connectivity leaves others unable to work from home. COVID-19 has disrupted the BPO industry and the overseas corporations it serves.

BPO in the Philippines

The Philippines’ BPO industry began in earnest in the 1990s, its growth was facilitated by “overly optimistic” government support (Soriano and Cabañes, 2020). Its contribution to the Philippine economy is now second only to remittances brought in via migration. The industry is oriented to the country’s former colonial power, the USA, and also serves Europe and nearer neighbours, Japan, New Zealand, and Australia (see Figure 1). More recently, the rise of digital platforms has facilitated freelancing. Here, rating systems and global competition creates a highly competitive and uncertain industry (Wood et al., 2019). There are an estimated 1.5 million Filipino freelance workers on these platforms.

Figure 1: A partial world map showing time zones (Poulpy, 2012). The Philippines, circled in red, is well placed to serve Japan, Australia and New Zealand. Serving US and European Customers requires later shifts.


The Philippines has the world’s largest concentration of call centre workers, but India has the bigger BPO market. India successfully markets key cities as hubs of innovation, whereas the Philippines takes on back-end work that is ripe for automation. Though the IT and Business Process Association of the Philippines has tried to attract more highly skilled work, just 15% of the BPO workforce were employed in such roles before the pandemic. Indeed, Manila’s overall ranking,  second on the Tholons list of Top Super Cities for Digital Innovation (see Table 1), reflects the fact that there is a well-established BPO industry, rather than a culture of digital innovation.

Table 1: Top Super Cities for Digital Innovation according to Tholons (2019).


BPO expansion is linked to and facilitated by the mass emigration of Overseas Filipino Workers (OFWs) and Philippines’ legacy of colonialism (Thompson, 2019). OFWs and BPO workers succeed in the global labour market for the same reasons (Soriano and Cabañes, 2020). STEM subjects are largely taught in English with western content and skills (Ortiga, 2017) while keeping in touch with migrant family members means Filipinos are used to digital and distanced communication (McKay, 2016).

For example, the Healthcare Information Management (HIM) sector takes advantage of the estimated 200,000 under- and unemployed nurses in the Philippines (Thompson, 2019). Global North governments and businesses have long encouraged the Philippines to train nurses beyond demand (Masselink and Lee, 2010; Ortiga and Macabasag, 2020). Now, faced with increasing pressures on healthcare systems, rising anti-migration sentiment, and technological advances, outsourcing healthcare via digital platforms is increasingly attractive (Thompson, 2019). Through incorporating this ready-made, low-cost, highly skilled workforce into the digital economy, profit margins in the global North increase. Outsourcing, however, restricts the material benefits migration can bring for individuals and their families.

BPO workers in the Philippines have variable employment experiences. For permanent employees, BPO roles offer relatively high pay, working benefits (i.e., health insurance), and safe, air-conditioned working environments (Thompson, 2019). As the industry has grown, however, pay and conditions have declined, with an estimated two-fifths of the workforce now employed on ‘floating’ / ‘no-work-no-pay’ status. Often, workers are forced onto such contracts and protests have ensued (Figure 2). Floating workers are not eligible for working benefits. This is particularly problematic for the 53.2% of women BPO workers who are more likely to have caring duties. Additionally, Wood et al. (2019) found that Filipino online freelancers have few legal labour rights. Nonetheless, comparatively high pay means BPO and freelance work is viewed as “good” by Filipinos (Soriano and Cabañes, 2020).

Figure 2: In 2017, Sitel BPO workers protested in Cebu after their contracts were changed to ‘floating status’ (BIEN, 2017).

Responding to Covid-19

The Philippines imposed a nation-wide lockdown, Enhanced Community Quarantine, from 16th March 2020 (Ocampo and Yamagishi, 2020). While this has been relaxed in some regions, urban areas, home to BPO offices, have been most affected and experience stricter lockdowns. During periods of Enhanced Community Quarantine, BPO is one of few industries allowed to remain open, demonstrating its importance to the country’s economy and geopolitical interests. However, quarantine restrictions meant BPO businesses were unable to maintain normal staffing levels, particularly at the onset. Concurrently, global travel restrictions and national lockdowns elsewhere increased short-term demand for travel and insurance services. Businesses in other sectors pulled out.

Responses from the foreign businesses impacted vary. Some sought to facilitate homeworking, shipping IT equipment to workershomes. As the average Manila household has 4-5 people with “poor yet expensive internet connection” (Ocampo and Yamagishi, 2020: 8), homeworking is unsuitable for many. Others businesses provided on-site accommodation to allow workers with quarantining family members or those without caring duties to continue to work and be paid. Workers report this ‘accommodation’ includes sleeping at work-stations or sharing hotel rooms without Covid-19 positive workers being separated out.

Figure 3: A typical call centre layout in the Philippines. Notes the difficulties for physical distancing if there was a full work-force (Marj1999, 2017).


Though permanent employees are entitled to sick pay, many have had their contracts changed to floating status. Overseas companies are unwilling to extend the same benefits to their Philippine workers as they have to domestic workforces. Workers who have been absent to self-isolate, care for family members, or been physically unable to work, have gone unpaid. Although freelancers already working from home are less likely to be infected, the work available to them has been reduced. As BPO workers are often primary breadwinners in their household, COVID-19 has the potential to plunge families into poverty.

Exploitation of BPO workers has been intensified and made more visible by the pandemic (see also Lawreniuk, 2020). Those unable to work are made disposable and left without financial security. Those who can work are placed in dangerous settings without proper precautions. The make-up of BPO workers in the Philippines places vulnerable groups at heightened risk of exposure to exploitative practices. Women have long dominated call centre activities, while BPO is one of the few workplaces where Filipino LGBTQ+ workers can find safe employment. Transgender women in particular have entered the industry in their thousands, mainly in call centre roles (David, 2015). Already vulnerable groups are thus at a higher risk of infection.

The pandemic has also made visible the global interconnections that shape BPO. In March, according to Sharwood (2020), Australian consumers were informed that:

Due to increased containment measures announced by the Philippines Government overnight, Telstra’s contact centre workforce has been reduced. […] there will be longer wait times for customers

Blaming the Philippine government and omitting concern for the workers shows how companies like Telstra absolve themselves of responsibility (see also Brydges and Hanlon, 2020). Overseas firms are unlikely to initiate longer-term efforts to support their BPO workers.

In the Philippines, these connections are also evident. Many BPO workers have become infected and BPO offices have been identified as hubs of community transmission nationwide. In smaller urban areas such as Bacolod, this has led to public harassment and discrimination towards BPO workers. The same is true for returning OFWs who are associated with local outbreaks. BPO workers and migrants are being transformed from national heroes to vectors of disease. Through serving the world, the Philippines vulnerability to the effects of Covid-19 is heightened.


BPO post-pandemic

COVID-19 has been met with economic protectionism and the tightening of borders. Some companies are already re-shoring BPO activities, taking advantage of newly unemployed workforces in places with a wider penetration of broadband and home office equipment, and where impacts of future lockdowns are more predictable. COVID-19 could therefore accelerate the de-globalisation of work (see also Niewiadomski, 2020). Combined with the expansion of automation and AI in multiple sectors that Covid-19 responses have prompted (Chen et al., 2020), the short-term future of the Philippines’ BPO industry is at risk.

Rapidly removing FDI from the Philippines will reveal the exploitation globalisation has produced. Already, the withdrawal of BPO companies is exposing vulnerable workers and their families to increasing precarity. The potential physical and mental health implications of transgender women being unable to afford or access medical services could be devastating. COVID-19 is also expected to tighten border controls and thus ‘throttle’ labour migration (Abel and Gietel-Basten, 2020). Already remittances from migrants have been disrupted, and many migrants have been forced to return to the Philippines. Increased competition from returning migrants could further exacerbate the erosion of labour standards. This will have significant impacts on a nation dependent on migration and outsourcing.

Longer-term, business analysts predict that shifts in the acceptability of homeworking and the need for companies to cut costs due to the economic downturn could create gains in the outsourcing industry. As these gains are likely to be most prevalent for freelance work, this future would see the further reduction of tax revenues and workers’ rights (Wood et al. 2019). Other sectors that may survive are those where automation is less of a threat and demand is more stable. The Philippines’ HIM sector, for example, could see longer-term gains due to the highly skilled and in-demand nature of the work.

HIM workers are often required to have healthcare degrees and foreign healthcare professional registration. Workers undertake complex healthcare-related processes, including assessing medical information to approve or deny care, and engaging in telehealth patient outreach services to overseas patients (Thompson, 2019). The Philippines HIM sector primarily emerged in response to heightened demand for healthcare-related insurance processing activities generated by the USA’s (2010) Affordable Care Act (Obamacare). HIM has expanded rapidly over the last decade, and before COVID-19, this growth was expected to continue (Table 2). With a world-leading reputation, the Philippines is well-placed to capitalise on the growth in digital health provision that COVID-19 has precipitated.

Six months into the global pandemic and Digital Health industry insiders estimate we have witnessed the equivalent of five to ten years expansion in digital health. Telehealth in particular has been a key strategy to maintain both COVID-19 related and non-COVID-19 care activities in the global North. While there are no guarantees the transformation to digital health will be permanent, the cost-saving benefits make it an attractive option for any healthcare provider. Industry insiders note that COVID-19 has transformed patient and healthcare providers’ perceptions as to the acceptability of digital health interventions. The cultural shift required for digital health to flourish has already occurred. There is thus an urgent need to question the ethical dimensions of shifting healthcare provision online and overseas.

Table 2: Projected Growth Rate of BPO sectors from 2019-2022 (IBPAP, 2019)


The future of BPO

BPO workers in the Philippines have been put at risk to avoid ‘longer wait times’ for consumers in the global North. Looking ahead, it seems likely changes will contribute to a general lowering of labour standards. Alternatively, insufficient infrastructure to facilitate largescale homeworking could prompt mass withdrawal of FDI, putting the future of the BPO industry and the livelihoods of its workers at risk. While early responses to Covid-19 described a global “resurgence of reciprocity” (Springer, 2020), BPO work shows how COVID-19 intensifies and makes visible enduring forms of global exploitation. Left unchecked, corporate responses to COVID-19 will further heighten inequalities in an already unequal world.

Tracking the accelerated move to digitally facilitated healthcare, attention has largely focused on the ability for big data to shape responses and map COVID-19 (Brice, 2020; Desjardins et al., 2020; Rosenkrantz et al., 2020), concerns about security, surveillance (Datta, 2020), and misinformation (Stephens, 2020), and the impact of COVID-19-specific technologies on urban spaces (Chen et al., 2020; Choi et al., 2020; James et al., 2020; Zeng et al., 2020). We must, however, attend to questions of global justice.

How will shifts towards digital health in the developed world impact the developing world? Are we witnessing the rise of AI and robotics replacing BPO workers, or the further entrenchment of overseas corporations in the Philippines? Increases in outsourcing would benefit the Philippines but simultaneously exacerbate its vulnerability and dependency. Workers may have more stable work, but with highly uneven healthcare provision in the Philippines, having trained healthcare professionals serving the needs of places with better standards of health raises critical ethical concerns.



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*The views expressed in the blog are those of the authors alone. They do not reflect the position of the Saw Swee Hock Southeast Asia Centre, nor that of the London School of Economics and Political Science.

About the author

Maddy Thompson

Dr Maddy Thompson, Keele University has just started her Leverhulme funded Early Career Fellowship that examines transna-tional forms of healthcare focusing on call centre nurses in the Philippines and migrant carers in the UK. Maddy has keen interests in the geographies of digital health and in migration studies. Her most recent publication in Mobilities (2019), examines how are reproduced through the outsourcing of healthcare-based activities. She received her PhD in Human Geography from Newcastle University in 2019.

Posted In: COVID-19 and Southeast Asia