Social influence is one of the most cited and yet least understood concepts in strategy and public policy today. While many people understand its critical importance in viral marketing campaigns, technology adoption, protest movements and other collective behaviours, there is little agreement on how it can be measured and harnessed for the greater good. In this post Vyacheslav Polonski explores how we … Continue reading Hacking the system of social influence: How can we use the mechanics of influence to drive behaviour for public good?
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