Despite the attention given to presidential candidates every statement and gaffe by the national media, elections can be won and lost by campaign’s field efforts. In new research, Joshua Darr looks at how presidential campaigns can push coverage of their candidates in local newspapers. He finds that the best way for a campaign to earn positive coverage in local […]
When placed strategically, campaign field offices can be very important in turning battleground states during presidential elections.
The rise of social media, online campaigning and big data techniques has put a new spin on the traditional ‘ground game’ in political campaigns. Using data from the 2008 and 2012 presidential elections, Joshua Darr and Matthew Levendusky investigate why campaign field offices are located where they are, and whether or not they can make a difference in elections. […]