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Researchers create the notion of the baseline social media persona to help analyse social media behaviour – by Hilah Geva, Gal Oestreicher-Singer and Maytal Saar-Tsechansky.

More than 20 years ago, in a now-classic manifesto, Tom Peters announced to the world that branding was no longer the domain of companies alone: regular people must also become marketers for their own “brands” […]