Planning your online engagement strategy? Don’t go it alone. Well-chosen partnerships can maximise reach and impact.
What are the conditions needed to create real engagement via social media? Heather Doran shares three case studies of successful public engagement. All three examples highlight that building an engaged audience doesn’t happen overnight and requires flexibility, training and a targeted communications strategy. True public engagement with research should be a two-way street.
The use of social media by researchers […]