Insight from the Other World- A Marketing Professional Speaks on NGOs’ Communication Challenges

What happens when you bring together a commercial marketing man with a group of communications, fund-raising and marketing officers from a selection of the UK’s international aid charities? Polis Intern Paula Myers reports on a recent Polis report launch. “What’s the idea we can use?” Giles Hedger of the commercial marketing agency Leo Burnett shared his perspective on the challenges […]


Who Cares? Challenges and Opportunities in Reporting Distant Suffering (new report)

On June 27th at 5.30pm, Polis will launch a new report exploring the challenges and opportunities in reporting distant suffering. The report written by Dr Shani Orgad based on research by a team  from LSE and Birkbeck College will be of interest to NGO’s and Journalists working within marketing and media coverage of disasters, human rights and development.

Speakers at […]

June 13th, 2012|Development, Media|1 Comment|

How did Kony2012 Go Viral and Should We Copy It?

In this short draft extract from a much longer paper I argue that what made #Kony2012 go viral was not the slick content or the Invisible Children brand – it was its focus on networking as an end in itself.


Kony2012 and the digital challenge to the public sphere (new research paper)

This is a short early draft extract from a much longer paper I am writing for the International Broadcasting Trust on the future of the ‘public sphere’ in the digital age. In other words, how does our ability to communicate about international issues around development, human rights and justice change in the Internet era? In this short extract I look […]


Telling Stories About Global Health and Development: Polis at Gates in Seattle

This is an article I wrote for the Gates Foundation blog, Impatient Optimists, in advance of their #storytelling conference where I chair one of the sessions. It asks how are we going to get the kind of journalism that can tell us about difficult issues like global health? Here is a paradox. One of world’s richest men, who also owns […]