A professor at the Annenberg School of Communications and Journalism, Sarah Banet-Weiser recently authored ‘Authentic (TM): The Politics of Ambivalence in a Brand Culture’, about the proliferance of branding not only as a model in business, but as a tool for the creation and maintenance of social and cultural relationships.

Sarah will be discussing what she terms ‘brand cultures’, noting everything from the brand culture of street art, to feminized ‘self-branding’ in social media, to the culture of green branding and ‘shopping for change’.

Speaker: Sarah Banet-Weiser, USC Annenberg

Monday 10 December 2012, 1-2pm; Room 204, New Academic Building, Lincolns Inn Fields

This event is free and open to the public, but space is limited so please RSVP to polis@lse.ac.uk