LSE - Small Logo
LSE - Small Logo

Charlie Beckett

September 23rd, 2014

The Generation Game: signs of hope as news media industry change matures?

0 comments

Estimated reading time: 5 minutes

Charlie Beckett

September 23rd, 2014

The Generation Game: signs of hope as news media industry change matures?

0 comments

Estimated reading time: 5 minutes

The Guardian's push for a global readership is just one example of new media business strategies
The Guardian’s push for a global readership is just one example of new media business strategies

New media is now old. This year, the internet celebrates its 45th birthday, while online news in the UK has reached adulthood. Any publishing strategy needs to understand that we are now in a ‘three generations in one’ news industry. There
are still the legacy products like ‘dead tree’ newspapers and analogue broadcast but there is also the content re-versioned for online. Then there are the purely ‘digital native’ enterprises who sprang up fully formed by the internet. One new trend is that those three generations are increasingly combined in interesting ways.

I’ve written a new article about the latest trends in news media business models and trends for innovation , read the rest it here at Inpublishing magazine online

Share

About the author

Charlie Beckett

Posted In: Director's Commentary | Featured | Journalism | Media | Research and Publications

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.

RSS Media | The Guardian