More than 80 percent of advertisements in political campaigns are negative; a type of messaging that is much less common in markets for consumer goods and services. Why is negativity so specific to political campaigns? In new research, Amit Gandhi, Daniela Iorio, and Carly Urban explain that the dual Democrat-Republican nature of US politics encourages candidates to go negative. […]
Popular posts this week
- What Happened?: Arizona turned blue in the 2020 presidential election, but the Republicans still control the state.
- What Happened?: Florida has already sounded a 2024 warning for Joe Biden
- What Happened?: The 2020 election showed that libertarians have a long way to go before they can become a national movement.
- Book Review: White Fragility: Why It’s So Hard for White People to Talk about Racism by Robin DiAngelo
Mona Oikarinen reviews Online Afterlives: Immortality, Memory and Grief in Digital Culture by Davide Sisto
Flora Parkin reviews A Manifesto for the Age of Environmental Breakdown by Mathew Lawrence and Laurie Laybourn-Langton
Hannah Farrimond reviews New Pandemics, Old Politics: Two Hundred Years of War on Disease and its Alternatives by Alex de Waal
Diego Castañeda Garza reviews China’s Gilded Age: The Paradox of Economic Boom and Vast Corruption by Yuen Yuen Ang