Smartphone apps for public engagement: The value of combining online, offline and mobile strategies.
Smartphones are now ubiquitous, making it possible to connect with users on a mass scale and without hindrance. But can they be used to create a climate of public participation? Dr Carolin Schröder and Anna Schuster used an app – Flashpoll – to test what does and doesn’t work, and found that various factors can influence participation levels.
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