Brexit behaviourally: which do you think is the bigger figure – £350m a week or £4,300 per household per year?
The Leave campaign’s ‘£350m a week’ figure cut through to voters in the 2016 referendum, while the Treasury’s ‘£4,300 per household per year’ didn’t. Was the relationship between the two figures intuitively self-evident? One is six times bigger than the other. Tessa Buchanan (University College London) looks at some of the behavioural lessons that can be learned from the campaign.
Psychologist Daniel […]