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May 21st, 2018

The European Strategy for a Better Internet for Children

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Estimated reading time: 5 minutes

Blog Administrator

May 21st, 2018

The European Strategy for a Better Internet for Children

0 comments | 2 shares

Estimated reading time: 5 minutes

Professor Brian O’Neill is Director of Research, Enterprise and Innovation and Dean of the Graduate Research School at the Dublin Institute of Technology, and co-author of  the recently-published report The Better Internet for Kids Policy Map: Implementing the European Strategy for a Better Internet for Children in European Member States. This blog for the Media Policy Project provides a comprehensive survey of the BIK strategy.  

The European Strategy for a Better Internet for Children (or ‘BIK’ Strategy) is a European Union policy framework, launched in 2012 and aimed at providing better integrated and more effective support for children when they go online. The Safer Internet Programme over the previous decade had developed both self and co-regulatory initiatives to support safer online access and use for children. The BIK Strategy adds a new emphasis not just on keeping children safe but also addressing the quality of young’s people’s online experiences.

Recognising that not all children across Europe get the same empowerment and protection opportunities when online, the BIK Strategy aims to develop a set of baseline requirements to avoid fragmentation and ensure better overall provision in the key areas of quality online content, educational support, tools and regulation, and legislation for a safer online environment.

The BIK Strategy envisages cooperation between the European Commission, Member States and industry around five main goals:

  1. To stimulate the production of creative and educational online content for children as well as to promote positive online experiences for young children.
  2. Digital literacy and online safety in all EU schools.
  3. To step up children’s awareness of the internet and to empower them to use it safely and responsibly.
  4. To create a safe environment for children through age-appropriate privacy settings, wider use of parental controls, and age rating and content classification.
  5. To combat child sexual abuse material online and child sexual exploitation.

The European involvement in safer internet activities is reasonably well known. The network of European Safer Internet Centres (SICs), the Better Internet for Kids (BIK) portal and the annual Safer Internet Day all derive from EU investment. The BIK Strategy builds on these achievements but also asks Member States as well as industry to match EU efforts and to ensure that better internet issues are comprehensively addressed at the national level.  Monitoring progress and sharing knowledge of individual EU members’ experiences are the purposes underpinning a new study by EU Kids Online, the multinational research network dedicated to enhancing knowledge of European children’s online opportunities, risks and safety, and Insafe, the European network of Awareness Centres.

Mapping BIK Policies

The review of Better Internet policy making in EU Member States, has been undertaken jointly by EU Kids Online and Insafe.

The study looks at the two main dimensions of policy development and policy implementation as reflected in each of the Member States in areas related or relevant to BIK.

Table 1: BIK Policy Indicators




26 countries participated in the study, the findings of which have now been published on the BIK platform as well as in the form of an interactive map. Questions addressed include how the European BIK Strategy has been incorporated into policies at the national level, if at all, and the extent to which progress has been made in implementing actions within the individual pillars of BIK Strategy.

Better internet policies at the national level

The existence of a policy framework for BIK at the national level is one of the issues addressed in the study. While all participating countries were found to have implemented BIK in some form, no country reported the existence of a single policy framework for BIK.

Figure 1: Forms of policy coordination (in per cent)





A policy framework refers here to ‘the inclusion of BIK-related policy decisions in a single policy document’ Better Internet for Kids Policy Map. Instead, better internet issues were found to be spread across numerous separate policies, some specifically focussed on BIK, but in many cases as part of broader policies which address youth strategy, education or digital literacy.

The governance of policy is important in this regard. In most countries, in terms of governmental involvement, between four and six ministries are involved in the development and design of policies related to BIK. Most countries report a lack of coordination, with different agencies responsible for governance or oversight. Despite the recognised importance of stakeholder collaboration, just three countries report the existence of a multi-stakeholder body with responsibility for BIK. Seven countries state there is no formal coordinating body at all.

Policy development remains the preserve of government with ministries taking the lead in developing initiatives in each of the pillars of BIK strategy. However, as the first BIK Map study also found, the availability of an evidence base to support policy-making remains very uneven. Just five countries (19 per cent) say there is a regular national survey focussed on BIK-related topics. Half of the countries also reported that new policies were developed as a reaction or in response to incidents related to children’s digital safety. Regarding consultation with children on the design of BIK policies, most countries confirm that this happens. However, only a third state that children have an opportunity to be actively involved in the design of BIK policies.

Policy coverage and breadth of activities

National policies were found to cover, at least to some extent, each pillar of BIK. Stepping up awareness and empowerment and the inclusion of digital/media literacy activities in schools attract particular attention. Combatting child sexual abuse is also a priority for governments, whether in terms of national legislation implementing Directive 2011/92/EU, combating online sexual abuse and sexual exploitation of children, or in the form of greater support for law enforcement.

It was notable, however, that the area of positive content for children receives significantly less attention. Ten countries report there is no national policy at all for quality online content for children.

Figure 2: Types of policy for each BIK pillar (in per cent)

BIK: a policy success?

As the report argues, the European Strategy for a Better Internet for Children can point to many successes: child safety online policies are present in all Member States, there are significant activities in all countries, and almost all trends show that the Member States are actively contributing to increased activities in children’s online safety.

However, relatively little progress has been made since its introduction to address the gaps in policy governance and stakeholder participation. The hoped for stimulation of the market for positive content for children has not occurred. Neither has the desired integration of policies around the concept of a better internet for children taken root in Member States. Similarly, the emphasis on Safer Internet Centres, while a recognition of the excellent work they do, suggests that without EU support, an even larger gap in provision would emerge.

Accordingly, the report makes three main recommendations to boost national-level policy support:

Firstly, strengthen national-level policy governance in the area of Better Internet for Kids strategy. Member States should prioritise coordination of policy making on BIK strategy, for instance by aligning national goals for digitalisation, educational attainment and youth strategy with BIK policy objectives. Policy objectives should likewise be clearly articulated in a distinct policy framework, supported by regular national research and data collection.

Secondly, increase or continue national level support in provision of BIK services, matching the European contribution for BIK. Member States need to strengthen national provision for a sustainable and reliable resourcing model for Safer Internet Centres (SICs), seek opportunities to support and sustain greater levels of multi-stakeholder participation including further cooperation with industry, and ensure that children’s participation in the policy-making process can progress beyond consultation to include meaningful participation in the actual decision-making process.

Thirdly, support further dialogue between EU Member States on BIK-related policy making. Action is needed at both European and Member State level to ensure effective policy provision for a safe online environment. Equally, both the range and scope of BIK activities and the underlying BIK Strategy itself need to keep pace with a rapidly changing and evolving environment for children’s digital participation.

This article gives the views of the author and does not represent the position of the LSE Media Policy Project blog, nor of the London School of Economics and Political Science.

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Posted In: Children and the Media | LSE Media Policy Project | Media Literacy

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