social media

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    What the Five Foundations theory tells us about the Conservative and Labour party Twitter feeds

What the Five Foundations theory tells us about the Conservative and Labour party Twitter feeds

Differences between the messages communicated by the two main parties through Twitter during the election campaign were consistent with differences between left and right wing moral priorities observed elsewhere, write David Smith and Beatrice Baroni. They use the Five Foundations theory to explain their findings.

We all know the clichés: Corbynistas are well meaning fantasists, short of a magic money […]

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    Scottish leaders’ debates on Twitter: Sturgeon, Davidson, and ‘indyref2’ dominated proceedings

Scottish leaders’ debates on Twitter: Sturgeon, Davidson, and ‘indyref2’ dominated proceedings

As the dust begins to settle on the 2017 General Election campaign, Graeme Baxter, Simon Burnett, John Isaacs, Iain MacLeod, Sarah Pedersen, and Elizabeth Tait reflect upon the Twitter response to the two televised Scottish leaders’ debates held in the lead-up to polling day.

Continuing a longitudinal study that has previously investigated Twitter response to televised debates during the 2014 […]

How the GE2017 campaign is shaping up on Twitter

The 2017 General Election is now only a matter of days away, with much campaign activity taking place online, and in particular on Twitter. Here, Stefan Bauchowitz and Max Hänska crunch some numbers on the twitter activity of the main parties’ supporters, and find that Labour’s dominate the medium; that Labour engagement is more driven by Corbyn’s account than […]

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    Practice makes perfect: how the Leave campaigns dominated Twitter in the EU referendum

Practice makes perfect: how the Leave campaigns dominated Twitter in the EU referendum

Twitter was a crucial campaigning platform ahead of Brexit. Simon Usherwood looks at its use by campaigners and places their efforts in a broader context. He explains that since the 1970s, politicians did not actively promote the benefits of being in the EU, leaving it to eurosceptics to promote their own agenda. This focus meant that in 2016, those […]

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    Hashtags, memes, and trolls: social media as a campaigning battleground for Indyref2

Hashtags, memes, and trolls: social media as a campaigning battleground for Indyref2

Much of the debate during the 2014 Scottish Independence referendum was taking place on social media. Will this be repeated if Indyref2 was to be held in the near future? As the debate for the proposed referendum is starting to shape up, Graeme Baxter, Simon Burnett, Iain MacLeod, Sarah Pedersen and Elizabeth Tait reflect on some of the characteristics […]

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    Measuring and engineering influence on social media: what does this mean for political power?

Measuring and engineering influence on social media: what does this mean for political power?

In 2016, the Brexit vote and the election of Donald Trump resolutely demonstrated the political power of social media. David Beer asks how we might better understand ‘influence’ in the machinations of social media, and how this influence might be harnessed by those in, or seeking, office.

One of the most interesting features of the new types of social media analytics […]

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    Is Facebook a site of political engagement for young people?

Is Facebook a site of political engagement for young people?

Young people may be turning away from traditional sites of politics, but that does not mean that they are apolitical. In a recent co-authored article, Ariadne Vromen argues that Facebook is an important site of political engagement for youth in the UK, USA and Australia.

 

There can be little doubt that the institutions and practices of modern representative government have been […]

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    How Leave won Twitter: an analysis of 7.5m Brexit-related tweets

How Leave won Twitter: an analysis of 7.5m Brexit-related tweets

How do tweets map onto the Brexit vote? Neatly, it turns out.  Stefan Bauchowitz and Max Hänska collected more than 7.5 million Brexit-related tweets in the run-up to the referendum. They found Leavers were more active than supporters of Remain, despite the younger profile of social media users.

How did Eurosceptic (Leave) and pro-European (Remain) activity compare on social media […]

Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported
This work by British Politics and Policy at LSE is licensed under a Creative Commons Attribution-NonCommercial-NoDerivs 3.0 Unported.