Our audience

 The aim of this blog is to encourage dialogue and exchange for anyone interested in parenting, children and digital media, including:

  • Those with a personal responsibility for children’s welfare (e.g. parents, grandparents or other carers, relatives and mentors)
  • Professionals who work directly with parents and children (e.g. teachers, informal educators, librarians, childcare professionals, clinicians, social workers, etc.)
  • People and bodies who plan policy, products and services for parents and children (e.g. journalists, parenting experts and advisers, on- and offline parenting groups, media regulators, policy-makers, content developers, etc.)
  • Researchers with an interest in parenting, families and digital media (e.g. students, academic researchers, media consultants or think tanks, etc.)

Length and format

  • Each post should be between 700 and 900 words, in Word format.
  • Subheadings and short paragraphs should be used to make the post easier to read online or on a mobile device.
  • Titles should be appropriate and catchy, highlighting the main argument or key finding, or they can be phrased as a provocative question (provided an insightful answer is provided in your post!). Titles should be short but clear (as they will become the content for Twitter).
  • Your post should have a clear conclusion – a strong statement, provocation or question.

Writing style and language

  • Do not use jargon, acronyms or technical abbreviations.
  • Write in everyday language, accessible to an informed public audience.
  • Use bullet points to highlight or summarise key points.
  • Don’t assume prior knowledge from your readers; write your post as a standalone piece.
  • Use UK English (i.e. –ise endings, single quote marks etc.). 


  • Provide evidence for your claims, linking to source material. Where possible, hyperlink to appropriate sources (and use footnotes only for offline/paywalled sources).
  • Hyperlink key words in your text to useful open-access and trustworthy sources (e.g. reports or research, policy documents, news, other blogs, relevant context etc.).


  • Each post should be published with a visual, which can either be a photograph or diagram.
  • Photos, images, graphs or charts should only be used if you (a) own the rights to them or (b) are legally allowed to republish them: let us know to whom the visual should be attributed.
  • If you are unable to provide a visual, the editors will pick one with an appropriate Creative Commons license.

Content review process

  • All articles will be reviewed by at least one of the members of the Parenting for a Digital Future research team and approved for publication.
  • The piece may be edited to make it more readable and accessible to a wider audience. Edits may include shortening or summarising the text.

Contributor biography and photo

  • For each guest post, we will add a short introductory paragraph that includes your affiliation and introduces your post.
  • Please send us a headshot photo of yourself plus a short (2-3) sentence bio (with links, if desired) that we can post alongside the introductory paragraph.


  • All posts, including guest contributions, are the opinions of the individual author and not of the LSE, the MacArthur Foundation or the Connected Learning Research Network.
  • Contributors are responsible for the accuracy of their work.
  • Unattributed use of other people’s work is unacceptable and harmful, not only to the author, but also to the reputation of the blog. Responsibility for any plagiarism rests with the contributor.
  • Comments to a post will be moderated, as stated in our Comment Policy.
  • All posts are published under a Creative Commons license, and other blogs and publications are free to use them, without editing for content, with attribution.

Especially for ‘Around the world’ contributors

  • Around the World is a regular series on our blog, Parenting for a Digital Future, where we explore the diversity of experiences of and debates around digital media for parents, children and young people in different places around the world.
  • Our aim is to showcase research that demonstrates varieties of parenting practice, and explores parental hopes or concerns, whether distinctive or shared in common.
  • Contributions need not represent completed research projects. Briefly introduce your research context and/or field site.
  • Examples of topics could include:
    • Parental preoccupations regarding digital media, whether as avenues for connection and opportunity or as areas of concern, or both. Do you sense differences between what parents think they should say about digital media and what they actually do? Does this reflect their ideas of makes for a ‘good’ or ‘bad’ parent?
    • Especially interesting or unexpected case studies of parenting and digital media that you’ve come across in your research.
    • The kinds of technology people have access to or invest in and how do they use and value these? Are some forms of media considered ‘good’ and some ‘bad’? Why?
    • Public discourses about digital media in the area where you work – from government/policy (e.g. the AAP ‘no screen time’ rhetoric) or cultural/religious leaders? Or, the messages are parents receiving and how you think they respond to these.